LG is going big with its flagship G3 in the Indian market. The company is reportedly roping superstar Amitabh Bachchan to promote the smartphone in the country. It will also be releasing a limited Big B edition of the smartphone, which will come with Amitabh’s autograph.

According to a report in LGMobileIndia.in blog, Big B will be officially releasing the phone on July 21 at Mehboob Studio in Mumbai. The company has already started teasing the July 21 reveal but Amitabh Bachchan’s involvement is a surprise.

Roping Bollywood stars is nothing new for smartphone vendors in the country and popular actors are often used to promote the mobile devices but this is probably the first smartphone promotion from Amitabh Bachchan.

Originally introduced in late-May, LG G3 will the second smartphone to reach the country with a Quad-HD display. It is powered by 2.5GHz quad-core Snapdragon 801 processor and comes with Android 4.4, 2/3 GB of RAM, 16/ 2GB of storage and 13MP rear camera with OIS+.

As per pre-order listing at Infibeam, the phone will get a price-tag of INR Rs.46,990 (16GB) and INR Rs.49,990 (32GB) in the country. There is no word on the pricing of the Big B edition of the phone or how many units will be put on sale.