Nokia, which is facing a tough challenges from mainly from Samsung and the local phone makers, has announced the launch of its most affordable and cheapest handset in India market today. Dubbed as Nokia 105, the handset is priced at INR Rs.1,249 and is targeted at the first time buyers. Nokia 105 is the cheapest colour handset available in the Indian market.

Nokia 105

Nokia 105

Touted as the successor of the highly successful Nokia 1280, Nokia 105 features 1.4-inch display and 800 mAh Li-ion battery. It offers offers high quality handset design and everyday essentials like FM radio, a speaking clock and flashlight, making it ideal for first-time buyers.

This is what T S Sridhar, Regional General Manager (South), Nokia India, said in a press release :

The very human and fresh design of Nokia 105 makes it distinct in this price range, and utterly modern despite a traditional form factor. Our most affordable device with some of the best category features, is the ideal handset for first time buyers to enjoy the benefits and experiences of mobility.

According to him, with the launch of Nokia 105, the company has ended the era of black and white display feature phone in the country.