We will see Virat Kohli led Royal Challenger Bangaluru players wearing Huawei jersy in this IPL season as the Chinese tech giant has partnered with Royal Challengers Bangalore to be the prime sponsor for the upcoming IPL 2014.
“We are delighted to be associated with the game of cricket that cuts across the demographic barriers and connects masses. Our foray into cricket is a gradual phenomenon in company’s journey to transform into a consumer brand. Through this association, we aim to create a strong local resonance for the brand”, said Cai Liqun, CEO of Huawei India
The Chinese telecommunication equipment and service company had set up business in Bangalore fifteen years ago. Prior to this, the company has been associated with Arsenal, Paris SG Football Club and Canberra Raiders, Australia.
“We are delighted to welcome a global telecom giant like Huawei as principal sponsor of the Royal Challengers Bangalore.” said Russell Adams, Vice President, Commercial, Operations & Cricket Academy of Royal Challengers Bangalore.
Huawei had announced in March that it is targeting $2 billion revenues from India operations by 2017. The company recently launched G700, G610, Y511 and Y320 in India.