Panasonic, one of the global leader in innovation and technology, introduced an advanced version of cube ACs which is completely a new concept and line-up in split ACs category and new model for the commercial point of view.

Launch Ceremony

Katrina Kaif on the Launche of Panasonic ACs at Reannaisance Powai on December 23, 2011

Katrina Kaif on the Launche of Panasonic ACs at Reannaisance Powai on December 23, 2011

Bollywood heartthrob Katrina Kaif along with Mr. Daizo Ito (President, Panasonic India), Mr. Manish Sharma (Director of Sales & Marketing, Panasonic India) and Mr. Silvaraju (Executive Director of Manufacturing, Panasonic Home Appliances Air Conditioning, Malaysia) were present at the occasion of grand launch. The evening was exclusively organized and managed by Hive Entertainment Pvt. Ltd. The event encompassed an exclusive product launch for the press followed by a special launch for the Panasonic Dealers.

Gracing the occasion, Panasonic Home Appliances’ Brand Ambassador, Ms. Katrina Kaif said :

I am extremely delighted to be part of the launch of such breakthrough innovative technologies with Panasonic. The new range of ACs is not only high on technology innovations but also very sleek and stylish in design. Panasonic’s wide range of ACs is ideal to compliment the varied lifestyles of today’s consumers.

At the launching occasion, Mr. Daizo Ito (President, Panasonic India) said :

Keeping in line with our vision of becoming a household name in the consumer durables industry in India, the further enhanced ECONAVI technology is yet another milestone in this journey. This reaffirms our commitment to the Eco ideas philosophy by bringing energy efficient solutions and delivering the best in class technology to our customers.

Mr. Manish Sharma (Director Sales & Marketing, Panasonic India) stated :

With the most extensive portfolio of the air conditioning solutions across consumer and commercial segments, we intend to target a market share of 25% in the spilt ACs segment by giving more innovative offerings for our Tier II Tier III markets, besides continuing to bring quality solutions for our premium customers by introducing ECONAVI concept in select spilt ACs.


The new cube range of ACs will be available in four colors which are white, ruby, dark grey and dark brown. They are equipped with the latest ECONAVI intelligent sensors technology that detects human location, activity level and sunlight intensity in the room and provide energy saving without sacrificing the comfort. Panasonic introduced 65 models from 11 different series to the existing line up of split air conditioners which are priced at INR 17,000 to 60,000. There are also 16 models of single package air conditioners and VRF series of up to 60HP in their commercial segment giving complete air-conditioning solutions for consumers businesses and to choose from.