Micromax has finally announced the launch of rumoured flagship Canvas Turbo A250 full HD smartphone in India. According to the company, the phone is priced at 19,990 and will go on sale beginning October, 26.
Most of the specifications of Canvas Turbo A250 are already known to us as it had been surfaced in several leaks in the recent past. The smartphone sports 5-inch full HD display and runs on Android 4.2.1 Jelly Bean. It is powered by 1.5GHz MediaTek MT6589T quad-core processor paired with 2GB of RAM, and includes 13MP rear shooter with LED flash support, 5MP front camera, 2000 mAh battery, dual-SIM support and 16GB on-board storage.
“At Micromax, our focus has always been to keep innovating to democratize technology for masses by offering seamless experience through a combination of great hardware and enhanced software capabilities. Canvas Turbo further builds on our promise to constantly empower our users with superior technology. This is complemented by a refreshed ecosystem of applications enabling users to multitask offering great value to them,” said Rahul Sharma, Co-founder, Micromax.
“The launch of Canvas Turbo would be accompanied with our association with Hugh Jackman, one of the biggest names in world entertainment industry as the new brand ambassador of Micromax Canvas series of smartphones. The launch would be supported with a clutter breaking 360 degree marketing campaign across print, online and TV. The association will set an ideal platform for Micromax as we look forward to venture into international markets,” said Shubhodip Pal, Chief Marketing Officer, Micromax.
According to the company, the smartphone comes in black and white colour options and also includes several preloaded apps such as BBM Download Link, Spuul, Kingsoft Office, M!Security, Blow to Unlock, M!Live, Opera, Hike etc.
The company has roped Hollywood star Hugh Jackman to promote the Canvas flagship devices. Micromax has also started selling a new mid-range smartphone, called Canvas Magnus A117 in the Indian market beginning yesterday. The phone has 5-inch 720p HD IPS display, Android 4.2 Jelly Bean, 1.5GHz quad-core processor, and 1GB of RAM. It is priced at 14,999, and is available for purchase from Snapdeal.