Micromax has started teasing its upcoming FHD display bearing smartphone, called Canvas Turbo featuring Hollywood hunk X-men star Hugh Jackman, who has been appointed as its brand ambassador. Hugh Jackman is the 2nd star after Khiladi Akshay Kumar to be appointed as the brand ambassador for promoting Micromax’s smartphones around the globe. According to the company, people will see Hugh jackman endorsing the company’s Canvas smartphones starting with Canvas Turbo.
Announcing Hugh Jackman as the Brand ambassador, Shubhodip Pal, Chief Marketing Officer, Micromax has noted that the company is very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world.
“I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations,” Hugh Jackman noted in statement.
There is no indication regarding the expected launch schedule of Canvas Turbo yet, but we wouldn’t be surprised if Micromax releases the phone before Diwali to capitalise on the festival shopping.
According to the report, the Micromax Canvas Turbo will come with FHD display, Android 4.3 Jelly Bean and Quad-core processor. The remaining specification of the phone is still unclear at the moment.