A report published in The Wall Street Journal suggests that the Taiwanese manufacturer HTC is developing its own mobile operating system targeted to Chinese markets especially. Not much details are available at this point, but the new OS is expected to be launched by the end of 2013 as the company has already started testing devices based on the new OS and some prototypes have been sent out to the Chinese official, says WSJ.

HTC Hording

HTC Hording

According to WSJ, the development of the new OS is being closely monitored by HTC Chairwoman Cher Wong. The OS will have deep integration with Chinese specific applications and website like Weibo.

Even after the availability of Android as an open source operating system, manufacturers have tried to come with new operating systems to lessen their dependence on Google, and HTC is just a new name in the list.

With smartphone market nearing saturation in western countries, China has emerged as the next big opportunity for the mobile phone companies, but with the likes of Lenovo, Xiaomi, Huawei and ZTE already dominating the Chinese market, it is not going to be an easy road.