Indian telecom service provider Bharti Airtel today announced the launch of its ‘Re 1 Entertainment Store’ for mobile phone users in India. This virtual store offers users downloads to mobile content including music, videos, games, photos and other interesting offers all for 1 only. This includes access to videos and songs, as well as to Facebook and Yahoo mail, at 1 for a whole day.
To access this the Airtel mobile customer will have to dial 56789 from his phone to get started. They can make their choice over the IVR and the transaction will be recorded. Following that, users will receive a WAP link of the video or song requested. The call will be toll free-users will be charged however many times they watch a video.
The launch of the 1 Entertainment Store follows the 1 video downloads offer rolled out by the company in April this year.