Wall Street Journal is reporting via its sources that Google is expected to allow its Motorola Mobility unit to spend around $500 million on the marketing of Moto X smartphone. The publication also states that the phone is likely to go on sale via all four major telecom operators including AT&T Inc., Verizon Wireless, Sprint Nextel Corp., and T-Mobile in United States, partly because of Google’s expected lavish marketing spend on the phone.

Banner of Moto X

Motorola will be using the money to market the smartphone mainly in United States and select overseas markets in Europe. To put the $500 million in perspective, Apple and Samsung spent $333 million and $401 million respectively on advertising their mobile devices in United States last year, claims WSJ via Kantar Media, a unit of WPP PLC.

According to the journal, Moto X smartphone will have pricing comparable to Samsung Galaxy S4 and Apple iPhone 5.

To remind you, Moto X is going to be the first Motorola smartphone to be fully developed under a Google owned Motorola.

Courtesy: The Wall Street Journal