Wall Street Journal is reporting via its sources that Google is expected to allow its Motorola Mobility unit to spend around $500 million on the marketing of Moto X smartphone. The publication also states that the phone is likely to go on sale via all four major telecom operators including AT&T Inc., Verizon Wireless, Sprint Nextel Corp., and T-Mobile in United States, partly because of Google’s expected lavish marketing spend on the phone.
Motorola will be using the money to market the smartphone mainly in United States and select overseas markets in Europe. To put the $500 million in perspective, Apple and Samsung spent $333 million and $401 million respectively on advertising their mobile devices in United States last year, claims WSJ via Kantar Media, a unit of WPP PLC.
According to the journal, Moto X smartphone will have pricing comparable to Samsung Galaxy S4 and Apple iPhone 5.
To remind you, Moto X is going to be the first Motorola smartphone to be fully developed under a Google owned Motorola.
Courtesy: The Wall Street Journal