Lenovo's Smartphone Launch Event

Lenovo’s Smartphone Launch Event

Chinese phone maker Lenovo, which announced Intel Clover Trail SoC powered K900 and six new affordable smartphones in India last week, is now looking for expanding its smartphones penetration in Indian market. In a recent interview with the daily Business Line Nick Reynolds, Executive Director – Worldwide Product Marketing, Lenovo, revealed that the company is now planning to launch affordable smartphones under INR Rs.5,000. The company’s cheapest smartphone at present comes at a price of INR Rs.6,000.

Elaborating its plans, he said:

We are watching the space because we know there are people who are upgrading from feature phones to smartphones, and that is a big trend in emerging markets today.

Lenovo sells more than 60 smartphones in China and as Lenovo’s smartphone market share grows up in India, we will introduce more models. I’m confident that Lenovo will make a mark in the smartphone market as it did in with PCs.

Looks likes, after the announcement of six new smartphones company has started giving more importance to Indian market just like Huawei and others Chinese manufacturers which have been launching their products in India from long time.

Lenovo’s affordable smartphones may be surely a big blow for the indigenous phone brands like Micromax, Karbonn, Intex and Lava which mostly produce re-branded Chinese smartphones under INR Rs.5,000 price-range.

To promote its products and to increase brand visibility among the people in India, Lenove has already started a big TV campaign. The company is also looking forward to expand it partnership with distributors like Ingram, Advanced Computer and Redington for a presence in tier-II and III cities in the country.