The Finnish handset maker Nokia has officially announced the launch of a new full touch handset Asha 501 at a global press conference held in New Delhi yesterday. Nokia Asha 501 is an entry-level mid-range smartphone whose design is highly inspired by Lumia range of smartphones. It is built to rule budget low end smartphone market across the globe, which is currently dominated by Android smartphones. It will be available in six colour options – Bright Red, Bright Green, Cyan, Yellow, White and Black, and the shipping of the smartphone is expected to start globally from June 2013 through 60 operators and distributors in more than 90 countries including India.

Launch of Nokia Asha 501 at a Press Event in New Delhi

Launch of Nokia Asha 501 at a Press Event in New Delhi

Coming to the specs, Nokia Asha 501 features 3-inch touch screen display with 320 x 240 pixels resolution, 1GHz processor, 128MB internal memory, 3.2MP camera on the back and 1200 mAh battery . It is powered by improved Asha platform which brings together three operating systems, Series 40 that has been used in all other Asha phones so far, Smarterphone( which Nokia acquired in 2012 and Meego (the OS that Nokia developed along with Intel and abandoned it to choose Windows Phone).

Nokia Asha 501 in Various Color Options

Nokia Asha 501 in Various Color Options

Along with the usual apps like Facebook, Twitter, instant messaging and Weather Channel apps, together with premium games from Gameloft, such as Big Little City and Real Football 2013, Nokia Asha 501 also comes preloaded with its own Xpress browser, which can sufficiently minimize data consumption and there is also the Xpress Now web app which uses your location to deliver relevant news and updates to the browser.

Nokia Asha 501 will be available in dual-SIM as well as single SIM variants. Officially priced at USD $99 (approx. INR Rs.5,347), the smartphone will come bundled with 4GB of microSD card out of the box with an option of expanding the memory upto 32 GB and the users of the smartphone will be able to access Facebook on it for free.