HTC launched HTC E1 in China last month, and now we’re hearing that taking a path breaking move, the Taiwanese manufacturer is offering HTC E1 to the buyers with the customization via their e-stores in China.

HTC E1

HTC E1

Under customization, buyers in China now can choose HTC E1 with either 5 MP camera or an 8 megapixel rear camera, 8 GB or 16 GB of internal storage, and among the six body colors as well as patterns. However the users ordered for full loaded version of HTC E1, will get the phone with red color internals and best available features.

Though, at the first sight it looks like that HTC is indeed offering some choice, but in fact it isn’t purely a customization. Actually the company has made four variants of the phone with 5 megapixel camera and 8 megapixel camera (and two storage options being the two different versions), and the buyers are allowed to select one of the variants before buying the smartphone through the company’s e-stores. Selection of device’s color is just a matter of swapping a body panel with other so that is also nothing very new.

HTC has also partnered with Chinese portal Sina to offer some advice on the customization based on you zodiac sign and gender. The phone’s price ranges between ¥1,699 (INR Rs.15,000) to ¥1,899 (INR Rs.17,000), depending on your customization.

Irrespective of the customization, remaining features of the HTC remains same which include 4.3-inch WVGA Super LCD 2 display, Android 4.1 Jelly Bean, 1.2GHz dual-core processor, HTC Sense 4+, 1GB RAM and 2100 mAh battery.