Nokia is reportedly planning to launch entry-level color handsets this month in India as well as global markets. Nokia, which is facing the tough competition from the manufacturers like Samsung, Sony, LG and some indigenous phone makers in country or elsewhere is now looking for launching color feature phones that could be priced starting 1,200.
According to research firm CMR, Nokia is the leader in feature phones with a share of 21.8% in the total market of 20.64 crore units in this segment in 2012. This segment continues to dominate the handset industry that witnessed 22 crore shipments that year. It, however, trailed in the smartphone segment at 13.3%. Samsung led with 43.1% in a market of 1.5 crore units.
Here is what T. S. Sridhar (Regional General Manager South) of Nokia India, told to Business Line in an interview:
We are specifically looking at India, Africa and China where there is huge scope in the entry-level market. In India, we are going to introduce the phone in Andhra Pradesh this month followed by other markets. We are planning to phase out the 1280 phone of which we have sold 10 crore pieces. The new phone Nokia 105, showcased at the Mobile World Congress-2013 held at Barcelona, will target those who are yet to have a mobile connection. To catch their attention, the phone comes with a battery back-up of 35 days. It has a ‘speaking clock’ too.
As per the company, the expected color feature phones will be manufactured in Chennai facility for the domestic and global markets. Looks like, the Finnish firm has indicated that now it would not launch any black-and-white feature phone in coming days.