Google Play Store

Google Play Store

If you’re looking for an Android ad-blocking app in Google Play store, you might be disappointed now. The web giant Google has started a campaign to remove the ad-blocking apps from the Play store. Most of the popular apps including AdBlock Plus, AdBlocker, AdAway and AdFree have already been removed from Google Play.

The company has notified app developers via e-mail regarding the removal of their ad-blocking apps from Google Play. As per the company, such kind of apps violate the section 4.4 of the Developer Distribution Agreement, which says:

Developers must agree not to engage in any activity with the market, including the development or distribution of products, that interferes with, disrupts, damages, or accesses in an unauthorized manner the devices, servers, networks, or other properties or services of any third party.

However, users can keep continue to use the ad-blocking apps, if already installed in their devices. It’s another thing that now they won’t be able to get regular update for the apps. The developers are also free to distribute and sell the apps via other stores.

Looks like, with this move, Google has send a clear message to developers not to mess with advertising, which is central revenue source of Google.