T-mobile, the network on which Sony Xperia Z is available in Czech Republic, adopted a wonderful and spicy way to promote and ignite up the sell of Xperia Z at one of the retail store in Prague. To promote the device, the company roped a swim-suited hot model taking shower with the device in a specially built bathroom inside the store to attract the attention of the customers toward the Sony’s flagship Xperia Z, which is said to be water-resistant.

T-Mobile undoubtedly used the bathing model with the device to showcase the water-resistant capability of Xperia Z and we speculates the focus of the crowd was too concentrated on the device rather than the pink-bikini clad wet model. To avoid any kind of sexism and allegation, a male model along with the Xperia Z was also present there in same situation as the female model was.

Hot Model talking in Xperia Z inside the shower Hot Model taking in Xperia Z inside the shower_1 Model playing with Xperia Z inside the shower Model inside the shower at the T-Mobile store in Prague Male Model inside the shower Crowd in front of the T-Mobile store in Prague

Originally announced at CES, Sony Xperia Z is a flagship smartphone, which comes with 5-inch full HD display, Android 4.1 Jelly Bean OS, 1.5GHz quad-core Snapdragon S4 Pro processor, 2GB RAM, 16GB of internal storage, 13MP rear camera, 2MP front camera, and microSD card slot. Just few days ago, Sony has officially announced it for India and the device is going to be available in the country from 12th March onward.