The recent buzz of tech-town is the attack of Microsoft on Google products especially Gmail subjected to user privacy concerns.

Scroogled : Microsoft's Anti-Google Campaign

Scroogled : Microsoft’s Anti-Google Campaign

Microsoft has alleged that Google infringes the privacy of Gmail users by reading their private emails to serve targeted advertisements. Microsoft, a direct competitor to Google has launched Anti-Google website Scroogled, in which it publishes article on how Google is breaching privacy of users for corporate gains.

In reply, Google has said that humans are not involved in scanning the emails, only pure algorithm determines what ads to serve on emails.

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Stefan Weitz (Senior Director, Online Services, Microsoft) recommends Microsoft’s Outlook over Google’s Gmail. He feels Google is adopting unethical means for corporate benefits. He said :

Emails are personal and people feel reading their emails to sell ads is out of bounds. We are concerned that Google violates privacy every time an user exchanges messages with someone on Gmail.

On the other hand Google is stirred with the Scroogled campaign of Microsoft. Samantha Smith (Google Spokesperson) clarified :

Advertising keeps Google and many of the websites and services Google offers free of charge. We work hard to make sure that ads are safe, unobtrusive and relevant.

Facebook adopts similar methodology to show targeted ads.