Idea Cellular has released yet another brand new smartphone named Ivory in Indian Market. Priced at INR Rs.7,390, it features same 3.5-inch display that Idea Aurus has, and runs on Android 4.0 (Ice cream sandwich) OS. The company had launched Idea Aurus back in September, 2012 that features Android 2.3, 800MHz MediaTek MT6573 processor, 256 MB RAM and 512 ROM.

Idea Ivory : 3.5-inch Dual-SIM Android 4.0 Powered Smartphone with 1GHz Processor and 512MB RAM

Idea Ivory : 3.5-inch Dual-SIM Android 4.0 Powered Smartphone with 1GHz Processor and 512MB RAM

Specs-wise Idea Ivory comes with dual-SIM support along with3G connectivity and is armed with 1GHz processor, 512MB RAM, 4GB internal memory, 3.2MP rear camera, microSD card slot for memory expansion and bunch of connectivity options including Wi-Fi, Bluetooth and aGPS.

It is powered by 1300 mAh battery and will be available in both black and white colors along with many useful preloaded apps like Facebook, Twitter, documents to go and more.

With the purchase of the Idea Ivory, users can avail 1 GB of free data every month for first 3 months and free Idea TV on a recharge of INR Rs.261. The smartphone will hit the market via Idea Cellular stores as well as other major mobile retail stores in the country in just few days.

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