LG has started its CES-2013 campaign with the showcasing of a large 55-inch OLED TV. It is 4 millimetres thin and weighs less than 10 kilograms. If rumors are to be believed, it’s the same OLED TV for which the company starting taking pre-orders in South Korea a few days back and is promising a February delivery in that region.

LG OLED TV : 55-inch TV Featuring WRGB Technology

LG OLED TV : 55-inch TV Featuring WRGB Technology

Unveiling the product at CES, Jay Vandenbree , Senior Vice President, LG Electronics USA Inc. said :

OLED TV will usher in a whole new era of home entertainment. With its lifelike colour, infinite contrast ratio and slim profile, LG OLED delivers an outstanding viewing experience; it’s undoubtedly a premium product worthy of its premium price.

Havis Kwon, Global President of the LG Home Entertainment Company, said:

Not since colour TV was first introduced 60 years ago has there been a more transformational moment. When high definition TV was first introduced 15 years ago, the public’s reaction was ‘wow!’ Now, when customers see our razor-thin OLED TV for the first time, they’re left speechless. That’s a clear indicator as any that OLED TV is much more than just an incremental improvement to current television technology.

Priced at USD $11,999, this 55-inch OLED TV will be available in USA starting March this year.

As per the company, the 55-inch OLED TV has been engineered with WRGB technology due to which it offers sharp, vivid and realistic pictures.

With this 55-inch OLED TV, LG also showcased a 65-inch OLED model at the CES but did not reveal any information about its pricing and exact availability date for that model. The company also indicated that there might be a third size, perhaps even larger than the existing models that it plans to launch a little later in the year.