As per the IHS iSuppli, Nokia is now no longer atop mobile brand for 2012. Samsung, the Korean Mobile handset manufacturer has replaced Nokia from its top spot and has been emerged as a top mobile phone brand for 2012. This is the first time in 14 years that Nokia will not sit atop the global mobile phone business on an annual basis. According to IHS iSuppli’s preliminary forecast, Samsung is expected to account for 29 percent of worldwide cellphone shipments, up from 24 percent in 2011 while Nokia’s share dropped to 24 percent from 30 percent and now the company is at 2nd spot followed by Apple, ZTE and LG.
Senior analyst for wireless communication at IHS, Wayne Lam said:
The competitive reality of the cellphone market in 2012 was ‘live by the smartphone; die by the smartphone.
Smartphones represent the fastest-growing segment of the cellphone market—and will account for nearly half of all wireless handset shipments for all of 2012. Samsung’s successes and Nokia’s struggles in the cellphone market this year were determined entirely by the two companies’ divergent fortunes in the smartphone sector.
Samsung is expected to post the best performance among the Top 5 smartphone brands in 2012, with its share of global smartphone shipments rising 8 points to 28 percent, up from 20 percent in 2011. In contrast, Nokia will suffer the biggest decrease, with its share forecast to plunge by 11 points to 5 percent in 2012, down from 16 percent in 2011.