You must have heard Viral Marketing somewhere. It’s not about selling deadly viruses. 🙂 The term Viral Marketing is used for any marketing strategy causing a product or an event to spread like deadly viral diseases. It is a very effective method of campaigning. It causes people to talk about the product or event and hence creates free awareness.
Viral Marketing can be executed through Viral Videos, Ad Campaign, Tale-of-Mouth etc. Facebook and YouTube have immerged as some famous tools for creating viral campaigns. Why this Kolaveri, Di? – is an inglorious example of viral marketing campaign of the movie “3” (2012 Indian Tamil Movie) starring Dhanush and Shruti Haasan that went viral on YouTube.
Here is a brief history about evolution of Viral Marketing and Real Viruses. Read the following infographic created by to boost about your knowledge on the topic.