I-Cube report of IAMAI (Internet and Mobile Association of India) and IMRB (Indian Market Research Bureau) has estimated amazingly large number of internet users from rural India to be 45 million by the end of this year 2012.
According to the report – currently India has 38 million rural internet users out of which 31 million are regular users.
In the words of Dr. Subho Ray, the President of IAMAI :
This is just the tip of the iceberg, in the next two years, a combination of affordable smart phones, optic fibre backbone and local language content is likely to change the beat all projections of internet growth in rural areas.
Mobile phones and smartphones have emerged as the latest trend to access internet in rural India. 57.7% of internet flock use CSCs (Community Service Centres) and Cyber Cafes primarily to browse internet, while 12% use mobile devices to access internet.
Internet is being in villages for various purposes. 75% of rural users claimed to use it for entertainment through music, videos and photos. 56% use it for chatting, communication and social networks. 81% claimed to use it for information regarding educational purposes.
Find here the complete report : I-Cube Report of IAMAI and IMRB