Recently Vidya Balan has managed to sign an endorsement deal worth INR Rs.5 crores with Elan, a Chennai based well established sari brand. She is an epitome of old time charm when dressed in saree and she looks quite stunning and magnificent in this traditional Indian attire. From her Bollywood debut movie Parineeta, she has been spotted dressed in this traditional attire in her almost all movies as well as various awards functions. People have loved her look in movies like Parineeta, Bhool Bhoolaiya, Paa and The Dirty Picture, and of course, she is the only one responsible to bring the 3/4 th sleeve blouses and handloom sarees back in fashion.

After signing the Vidya Balan as the brand Ambassador, Swati Iyer, the head of Bling! Entertainment Solutions said :

Swati Iyer
Vidya today represents the quintessential India woman. She not only dazzles in saris but is also astoundingly self-assured to follow a path charted out only by her at a time when everyone is sporting similar looks. She stands out far apart from the crowd. She brought saris back. Hence it is no surprise that we got her to be the face of the biggest sari brand in the country. We are delighted to represent a personality as unique as her and are extremely proud to play a crucial role in creating Brand Vidya. Today Vidya stands for everything beautiful, real, honest, Indian and fearless. We now also manage her movies and endorsements.

At present there is no one else on the Indian Fashion Scene could have looked so hot and sexy in a Saree as Vidya did. The world actually stopped to look at her when she step down the ground in red saree after ending a game in Melbourne. Perhaps she knows better how to carry herself well in saree. If you love to see Vidya in saree, take a look at the images provided below.

Vidya Balan in Red Saree at Melbourne

Vidya Balan in Red Saree at Melbourne

Vidya Balan in White Saree

Vidya Balan in White Saree

Vidya's Stunning Look in Black Saree

Vidya’s Stunning Look in Black Saree


Vidya Balan in Traditional Attire

Vidya Balan in Traditional Attire

Vidya Balan's Elegant Look in Ishqiya in Red Sree

Vidya Balan’s Elegant Look in Ishqiya in Red Sree

Vidya Balan Poses for Namaste America Event in a Pink Saree with a Yellow Border

Vidya Balan Poses for Namaste America Event in a Pink Saree with a Yellow Border

Vidya Balan in Blue Saree

Vidya Balan in Blue Saree