Recently Vidya Balan has managed to sign an endorsement deal worth 5 crores with Elan, a Chennai based well established sari brand. She is an epitome of old time charm when dressed in saree and she looks quite stunning and magnificent in this traditional Indian attire. From her Bollywood debut movie Parineeta, she has been spotted dressed in this traditional attire in her almost all movies as well as various awards functions. People have loved her look in movies like Parineeta, Bhool Bhoolaiya, Paa and The Dirty Picture, and of course, she is the only one responsible to bring the 3/4 th sleeve blouses and handloom sarees back in fashion.
After signing the Vidya Balan as the brand Ambassador, Swati Iyer, the head of Bling! Entertainment Solutions said :
At present there is no one else on the Indian Fashion Scene could have looked so hot and sexy in a Saree as Vidya did. The world actually stopped to look at her when she step down the ground in red saree after ending a game in Melbourne. Perhaps she knows better how to carry herself well in saree. If you love to see Vidya in saree, take a look at the images provided below.