ICICI Bank, India’s largest private sector lender has decided to join Facebook soon where it plans to allow its customers to access their bank accounts, among other services. The ICICI Bank page (on the social media website) will include a one-of-its kind ‘Your Bank Account’ app through which you can access your bank account information while on Facebook.

ICICI Bank : Now on Facebook

ICICI Bank : Now on Facebook

Indian Companies and Facebook

A number of companies in India and abroad are establishing a presence on social media platforms like Facebook to reach out to their customers and get new businesses. Now ICICI Bank has also entered in this community.

Most of the Indian companies believe that perhaps their marketing strategies might not succeed without social media activity, as per the survey conducted by workplace solutions provider Regus. Therefore they are moving towards social networking sites to provide better services and also to be in touch with their customers.

ICICI Speaks


Addressing the bank’s customers on the eve of new year, Bank’s Executive Director Rajiv Sabharwal said :

ICICI Bank will soon be present on Facebook. The ICICI Bank page (on the social media website) will include a one-of-its kind ‘Your Bank Account’ app through which you can access your bank account information while on Facebook. Customers would also be able to get updates on exclusive offers through Facebook.