On January 3, 2012, at ongoing CES (Consumer Electronics Show) in Las Vegas, Intel Corporation announced that the company is planning to make its first smartphone running in Intel chips in association with Lenovo and Motorola Mobility Inc.

Intel CEO, Paul Otellini shows Intel Smartphone at CES 2012 in Las Vegas

Intel CEO, Paul Otellini shows Intel Smartphone at CES 2012 in Las Vegas

Speaking at the Consumer Electronics Show in Las Vegas, the Intel chief executive, Paul Otellini, showed off the K800, a new device from the Chinese PC maker Lenovo.

The agreements with the US and Chinese consumer electronics companies help shore up Intel’s boldest foray into the mobile arena. The company is hoping the new chip will be light enough in power demands to compete with rival smartphones using ARM Holdings’ more energy-efficient architecture.

The devices from the two manufacturers represent Intel’s belated entry into the surging smartphones market. In contrast to the computer world, where Intel’s X86 chip is dominant, but in mobile world, most of the smartphones run on the rival architecture of chips by ARM Holdings PLC (Public limited company), which is thought to be use less power than Intel’s chips. It will be interesting to see how Intel chip survive in smartphone world. Intel said that most applications written for ARM chips would work seamlessly with Intel ones, and that it was writing special code to allow the others to be transferred.

Authority Speak

At the Consumer Electronics Show in Las Vegas, Intel chief executive Paul Otellini said :

The best of Intel computing is coming to smartphones. Our efforts with Lenovo and Motorola Mobility will help to establish Intel processors in smartphones and provide a solid foundation to build in 2012 and into the future. Lenovo is likely to be launched in China in the second quarter of 2012, and will use a 1.6GHz Atom Z2640 chip on the phone.

Sanjay Jha, chairman and chief executive of Motorola Mobility Inc. said :

Though there are 5 billion mobile subscribers in the world, less than 800 million are using a smartphone today. With Android as the leading smartphone operating system globally and advancements in computing technology we see tremendous opportunity for the converged devices market.

Dave Whalen, a vice-president in the Intel Architecture Group, said about the agreement deal with Motorola :

It is a multi-year, multi-product strategy that will bring both phones and tablets to the (US) marketplace starting with a phone in the second half of 2012.